The Unethical SEO Myth
"The use of black hat SEO techniques are completely unethical." Really? I completely disagree.Is it unethical because these techniques are attempts to give a webmaster an advantage over their competition? If this is the case, stop participating in SEO forums, stop using WordTracker, stop studying ... more...

Searching The Internet Without Search Engines
The World Wide Web contains more than ten million websites with thousands more being added daily from all over the world, and search engines are tasked with presenting the most relevant pages based on the search criteria entered. Finding a large and popular site like www.irs.gov is easy because it ... more...

How To Measure Search Engine Marketing ROI
According to the Search Engine Marketing Professional Organization (SEMPO), advertisers spent $4 billion in 2004 on search marketing programs and are expected to spend 39% more than that this year.Search engine marketing appears to be a great way to advertise but is it right for you and your ... more...

Build Better Link Popularity with Syndicated Articles
There are many schools of thought on how to build strong backlinks to a Web site. Some webmasters build reciprocal links, while others register their site in many directories. Still others do both of those, and rent links as well. But one method used by a growing number of webmasters is that of ... more...

Is Reciprocal Link Exchange Dead?
The sun seems to be setting on the world of reciprocal link exchange. Sites that major on that may have to switch to a new paradigm, or go down like the titanic.The major search engines seem to frown at reciprocal link exchanges, and gradually it is becoming obvious that chasing reciprocal links ... more...

The 'Matrix' Help For Keyphrase Analysis
Keyword analysis is a major part of search engine marketing. Choose the right key phrase,check the market and calculate the ROI in terms of time and money.I am just trying to redefine "The Boston Matrix" in terms of keypharse analysis, hoping that it will help in your investments.There are three ... more...

Traffic Generation: The Number One Skill That Will Generate Cash Flow (Part 1 of 3)
If you're feeling a bit of confusion and frustration about how to get visitors to your website and generate more sales, I know exactly how you feel. I felt the same way until I stopped listening to every "big time" marketer that came along with the latest traffic generating trick.You've got dozens ... more...

To Start Making Cash from Your Online Writing, You Must Draw Blood First
Writers write just like painters, paint on canvas. This is one of the reasons why it is important that you launch your writing career by getting some freelance writing work that you can get paid for doing.It does not matter how small the job is or how little the money is that you get paid for it, ... more...

Finding The Cheap Clicks
As anyone who uses Pay Per Click (PPC) advertising in their marketing campaign knows, getting your ad copy on the front page of a search results listing is becoming more expensive by the day. Its a new phenomenon known as keyword fatigue, and it's down to the overwhelming success of programs like ... more...